One control
plane.Every channel.
Lists, prices, ships, and reconciles across Amazon, Flipkart, Meesho, Myntra and Shopify — powered by an XGBoost repricer, phantom-return shield, and real AI studio with PII redaction baked in.
- No credit card required
- Read-only until you grant write access
- Connect one channel — nothing else changes
Marketplaces
12+
Phase 1–4 live
Avg repricer uplift
+₹12.40
per accepted suggestion
RTO reduction
−18%
vs bare-metal sellers
AI listing time
< 3 s
system prompt v1 · gpt-4o
The problem · 01
You are not losing money on sales.
You are losing it after them.
Nobody adds a channel because the listing screen is hard. They add one because it sells — and then discover the cost sits downstream, in the four places below.
2–7% of revenue
leaks through fee errors
Wrong weight slabs, commission charged at the wrong tier, returns that were never credited back. Each one is small enough to ignore on a single order and large enough to matter across a quarter.
Three settlement cycles
that never line up
Meesho settles weekly, Flipkart roughly fortnightly, Amazon on its own schedule with its own return adjustments. Reconciling them by hand means three spreadsheets that disagree with each other and with your bank.
RTO you find out about last
after the courier, after the buyer
A return-to-origin costs you the forward leg, the reverse leg and the sale. On the highest-RTO channels that is a structural cost, not an exception — and the claim window closes while you are still counting.
GST, TCS and TDS 194O
on every platform, from day one
Every marketplace deducts differently and reports differently. The reconciliation your accountant needs is not the report any single channel gives you.
Figures above are published industry estimates for Indian marketplace selling, not measurements of our own customers. We will show you yours from your own settlement files, in your first reconciliation pass.
Platform · 01
Everything an Indian seller needs.
Stitched into one workflow.
Listings that
think for themselves.
Pin a prompt version, redact PII before any LLM hop, run the golden-set evaluator. Shipped.
₹15.6 L
Settlement net
14.6k
Orders / 30d
Phantom returns, neutralised.
scan
P0
scan
P1
scan
W2
scan
Q3
P-256 signed QR + SHA-256 ledger + T+24/48/72 phantom timers + auto-claims to SAFE-T / SPF.
Intelligence
EZ-Copilot grounded in your catalog
Tool-call allow-listed. Per-tenant data only.
5,400
Active SKUs across 6 channels
147
RMA scans recorded today
71%
BuyBox win rate · repricer v1
Connectors live in v1
FKFKFKHow it works · 03
Read first.
Write when you say so.
Most catalogue tools ask for write access on day one and give you a mess to undo. This order exists so the risky half of the integration is the last thing that happens, not the first.
Connect a channel, read-only
You authorise on the marketplace's own console — we never see a marketplace password. The token we get back can read orders, inventory and settlements. It cannot touch a listing or a price until you grant write access separately, per channel.
We backfill your history
Orders, returns and settlement files land first. Nothing is pushed anywhere while this runs, so a connection that turns out to be wrong costs you nothing but the time.
The first reconciliation pass runs
Settlement lines are matched to orders, and short-payments and fee variances fall out of the difference. This is the pass that pays for the product, and it happens before you have configured anything.
Then you start pushing
Listings, prices and stock go out through one idempotent pipeline with per-channel rate limits and a dead-letter queue you can see. Grant write access to one channel first if you want to watch it work.
Pillars · 02
Built for sellers who
measure GMV in crores.
AI-first by default
Listing studio, image studio, repricer, RTO predictor, copilot — every workflow has an AI hook with PII redaction + golden-set tests.
ezReturns Shield
Cryptographically signed QR tokens, four-scan lifecycle, phantom-detection T+24/48/72 timers, auto-claims into SAFE-T / SPF.
Connectors that don't lie
Idempotent outbox + Polly v8 + per-marketplace rate-limit governors. Pact-conformant against the real wire shape.
Settlement actually reconciles
Idempotent on (tenant, marketplace, period). Lines roll up nightly into ClickHouse. Tally / Zoho / QuickBooks export in Q3.
Analytics · 04
Your numbers,
and only yours.
Every report is computed from one seller's own account and shown to that seller. There is no benchmark built from other sellers, because we do not build one.
Per-channel performance
Orders, revenue, cancellations, returns and settlement variance for each marketplace you connect, from your own order and settlement records. What a channel's API does not expose is said, not zeroed.
Unit economics and the kill list
Landed margin per SKU per channel after commission, shipping, returns and GST — so you can see which listings lose money on every sale and stop selling them there.
Search and demand signals for your catalogue
For Amazon sellers who grant the Brand Analytics role: search-term, market-basket and repeat-purchase reports for your own brand and ASINs, used to sharpen your listings, choose what to bundle and plan restocks. Read inside your workspace only.
Ask the numbers in plain language
The Copilot answers margin, money-owed and tax-credit questions against your own data, and every figure comes with what it leaves out.
What the analytics will never do
- Aggregate data across sellers' businesses or customers, for any purpose, including benchmarks.
- Provide or sell any seller's marketplace data to another party, including other sellers.
- Publish, promote or share insights about a marketplace's own business, or use them for ours.
- Retain buyer personal data beyond 30 days after an order ships; it is encrypted per seller until then.
Trust · 05
You are handing over
your storefront keys.
So here is exactly what we can do with them, and what stops us doing more.
Read-only until you say otherwise
Every channel token starts able to read. Write access is granted per channel, deliberately, and shown on the channel card.
Tokens encrypted per tenant
Marketplace refresh tokens are column-encrypted with your workspace's own key. There is no plaintext column to fall back to.
Isolation enforced by the database
Row-level security sits under every tenant-scoped table, so a query that forgets your workspace returns nothing rather than someone else's orders.
A hash-chained audit log
Every write to a marketplace is recorded in a chain where an edited entry breaks the links after it. You can prove what was sent, and when.
AI that never trains on you
PII is redacted before any model call, tool access is allow-listed, and your catalogue is never training data — yours or anyone else's.
Built for Indian data rules
Designed to run in AWS Mumbai (ap-south-1) so seller and buyer data stays in-country under the DPDP Act.
We are not SOC 2 certified. Readiness has been assessed and the remaining gaps are being closed; we would rather tell you that than show you a badge we have not earned. Ask and we will send the current assessment.
Pricing · 06
Priced on orders,
not on seats.
Your ops team should not cost you more for growing. Every plan is unlimited users; what moves is the order volume and the channels you switch on.
Launch
One or two channels, finding the leaks
- Up to 2 channels, read + write
- Order, inventory and returns sync
- Settlement reconciliation and variance report
- AI listing studio, 100 drafts a month
Scale
Selling everywhere, reconciling nightly
- Every channel we support, including ONDC
- Repricer and RTO prediction
- ezReturns Shield — signed QR, phantom-return claims
- GST e-invoicing and accounting export
- Channel health, DLQ and manual retry
Enterprise
Multi-warehouse, multi-entity, your own rules
- Multi-warehouse allocation and channel-owned stock
- Custom connectors and private marketplaces
- SSO, granular roles, audit export
- Named support with an agreed response time
How pricing works
- Free to start. No card, no set-up fee. Connect a channel read-only and the first reconciliation pass — the one that shows you what you are owed — costs nothing.
- One monthly subscription, quoted in writing. A flat monthly fee for your plan, set from two inputs: your monthly order volume across channels and the channels you switch on. Unlimited users on every plan; the fee does not change with headcount.
- No other fees. The subscription is the only charge. There is no set-up, onboarding or support fee, and no percentage of your sales or of the money we help you recover.
- Cancel any time. A monthly plan stops at the end of the paid month. Your data export stays available while the account exists.
Why a quote and not a list price: order volumes in this category vary by two orders of magnitude between a seller on one channel and one on eight, and a single number would be wrong for most sellers in one direction or the other. Send the two inputs and you will have a written figure the same week.
Objections · 07
The questions you were
going to ask anyway.
Do you need write access to my marketplace accounts?
Not to start, and not to show you the number that matters. Connections are read-only by default; the first reconciliation pass needs nothing more. Write access is granted per channel, whenever you decide, and can be withdrawn on the marketplace's own console without touching us.
What happens to my data if I leave?
You export it. Orders, listings, settlements and the audit log are yours, and the export is not a retention lever — it stays available while the account exists. We would rather lose a customer cleanly than keep one who cannot get out.
Which channels are actually connected today?
Amazon, Flipkart, Meesho, Myntra, Ajio, JioMart, Tata CLiQ, Nykaa, Shopify, eBay, Walmart, Etsy and Snapdeal, plus ONDC as a network participant. Some are live and some are behind the marketplace's own partner approval — the integrations screen states which is which per channel rather than showing a logo wall.
A marketplace API goes down. What happens to my orders?
The write is already in an outbox with an idempotency key, so it retries when the channel comes back and cannot apply twice. Anything that exhausts its retries lands in a dead-letter queue you can see and replay. The channel shows as degraded rather than silently doing nothing.
We already run a legacy OMS. Is this a rip-and-replace?
No. Connect one channel read-only, run the reconciliation pass, and compare it against what your current system reported. That comparison is the whole evaluation, it takes a settlement cycle, and nothing in your existing setup changes while you do it.
What does it cost, and do I need a card to start?
No card to start, and no charge for the first reconciliation pass — the one that tells you what you are owed. Beyond that we quote rather than publish a list price: order volume in this category varies by two orders of magnitude between a seller on one channel and one on eight, so a single number would be wrong for most people. Send us your monthly volume and your channels and you will have a figure the same week. Billing follows orders, never seats — your ops team growing does not cost you more.
Where does my data live?
In-country. The system is built to run in AWS Mumbai (ap-south-1) so seller and buyer data stays within India under the DPDP Act, and PII is redacted before any AI model sees it.
Proof · 08
No logos.
Check it yourself instead.
Every other page in this category opens with customer logos. We are early enough that ours would be borrowed, so here is what you can verify in an afternoon.
14 channels and one network
Amazon, Flipkart, Meesho, Myntra, Ajio, JioMart, Tata CLiQ, Nykaa, Shopify, eBay, Walmart, Etsy, Snapdeal — plus ONDC as a network participant. The integrations screen says per channel which are live and which are waiting on that marketplace's own partner approval, rather than showing you a wall of logos.
The first pass is the evaluation
Connect one channel read-only and let the backfill finish. Settlement lines get matched to orders and the short-payments fall out of the difference. Compare that number against what your current system reported — that comparison takes one settlement cycle and costs you no change to anything you run today.
What we will not claim
We are not SOC 2 certified and say so on this page. The leak figures above are published industry estimates, labelled as such, not our customers'. There are no testimonials here because there are no customers yet. You will find out which of those changed by reading it here first.
Roadmap · 09
What is coming,
and what is stuck.
No quarters. Several of these depend on a marketplace approving us, which we do not control — naming the blocker tells you more than naming a date we would then miss.
- Self-service export of your workspace — orders, listings, settlements and the audit log
- Erasure across returns and settlements, not only the order book
- Trained repricer and RTO models replacing the first-pass feature scoring
- Accounting export verified against a real Tally, Zoho Books and QuickBooks company
- GST e-invoicing run against the live IRP rather than the specification
- Courier scorecards and the dispute flow for phantom returns
- SOC 2 Type I, once the access reviews and restore drills have cycles behind them
- Myntra, Ajio, JioMart, Tata CLiQ, Nykaa and Snapdeal — each needs that marketplace to onboard us
- eBay and Walmart production keys — sandbox works today; production is their approval
- ONDC live network — staging runs end to end; going live is a network subscription step
This list is maintained from the same tracker the team works off, not written for this page. Items move left as they ship and are removed when they do.
Get started
Ship across every channel by Friday.
Connect Amazon, Flipkart and Meesho in 10 minutes. AI Studio drafts your first 100 listings on the house. Cancel any time within the trial.
No credit card required. Read-only until you grant write access, per channel — nothing is pushed to a marketplace while the first backfill runs.